CEDIA Expo Owner Buys Advertising Week Assets

CEDIA Expo owner Emerald Holding bought the assets of B2B event owner Advertising Week (AW) from Stillwell Partners, it said Tuesday. AW’s franchise includes AWNewYork (NYC), AWEurope (London), AWAsia (Tokyo), AWLATAM (Mexico City) and AWAPAC (Sydney). In addition to live and virtual events, the year-round global content platform includes e-learning (AWLearn) and original audio, video, and editorial content (AW360), Emerald said. Advertising Week has more than 100,000 annual attendees at its hybrid events, over 3,000 speakers per year, produces more than 1,000 video content hours and generates over 25 billion event public relations impressions, Emerald said. Following the acquisition, all Advertising Week employees will join Emerald, including Chairman Matt Scheckner, CEO Lance Pillersdorf and Global President Ruth Mortimer, who will continue to lead the day-to-day operations of the business, Emerald said. Financial terms weren’t disclosed.