SID Attempting to Lure Virtual Exhibitors to China Event in July

The Society for Information Display is making an 11th-hour effort to lure online exhibitors to its hybrid International Conference on Display Technology July 9-12 in Fujian, China. More than 3,000 “display professionals” are expected to visit the onsite exhibition this year, said SID Wednesday. The conference’s “exhibition global outreach platform” enables overseas exhibitors and online visitors to interact through Zoom with those on the ground in Fujian, it said. If COVID-19 makes attending the physical event “inconvenient,” organizers also will work with exhibitors outside China that want to showcase their goods “at a physical booth at the site,” bundling that virtual presence with “relevant promotion services during and after the exhibition,” it said.