FuboTV To Launch Integrated Sportsbook Feature in Select Markets

FuboTV is launching “pick’em games” for subscribers Sunday, giving players in select markets access to Fubo Sportsbook by scanning a QR code to place real-money bets aligned with their picks, the company said Thursday. Pick’ems will launch to select FuboTV subscribers and will continue to roll out to the company’s user base in the coming months. Subscribers can engage with pick’ems across FuboTV connected TV, smart TV, gaming consoles and mobile apps, plus on the company’s website. The integration builds on the “Watch/Wager/Win” connection between FuboTV and Fubo Sportsbook “within a single ecosystem,” said the company. With the Sunday launch, FuboTV will become the first live TV streaming platform to offer pick’em games integrated into the video experience “with a direct gateway to an owned-and-operated sportsbook,” said Mike Berkley, FuboTV chief product officer, saying interactivity is a “key product differentiator” for the company.