Loyalty Program Customers Interested in Metaverse Engagement: Clarus

Sixty-five percent of respondents indicated an interest in engaging with a brand in the metaverse to unlock an exclusive offer from the brand; 27% said they're “very interested,” said a June Clarus survey of 2,500 consumers. Over three-fourths of consumers would pay for a premium loyalty program, and 77% of consumers who don’t belong to one would subscribe to a loyalty program offered by their favorite brand, said the report. Nine in 10 premium loyalty members said they’re likely to choose a brand over a competitor offering a lower price if they’re satisfied with the special benefits offered by the brand’s loyalty program; 71% of premium loyalty members shop the brand at least once a week, it said.