NRF Ad Campaign Urges Repeal of China Tariffs to Curb Inflation

The National Retail Federation is mounting an ad campaign urging the White House to scrap the Section 301 tariffs on Chinese imports “to lower costs for businesses and consumers who are being severely impacted by inflation,” said the association Wednesday. The campaign, using broadcast, digital and out-of-home advertising, includes a 30-second TV spot called “Lower Inflation Now by Repealing Tariffs,” it said. Retailers encourage the White House “to work with our trading partners, particularly China, to roll back tariffs that contribute to the high cost of goods and services and provide much-needed relief for American consumers,” said NRF CEO Matthew Shay said. “Tariffs are among the many costs out of retailers’ control that drive up prices paid by consumers. But unlike other costs, the administration can eliminate tariffs with the stroke of a pen.” Customs and Border Protection collected nearly $136.5 billion in tariffs on Chinese goods since the first of four rounds of duties took effect in July 2018.