‘Zero Trust With Zero Exceptions’ Ad Campaign Debuts From Palo Alto

Palo Alto Networks enlisted X-Files actress Gillian Anderson to star in a "Zero Trust with Zero Exceptions" ad campaign aimed at bringing “everyday cyber risks to the forefront of public awareness,” said the cybersecurity company Monday. “With the world working from anywhere, using applications that are hosted in multiple clouds or data centers, the cyber attack surface has expanded significantly," said Palo Alto CEO Nikesh Arora. "The first generation of zero trust cybersecurity solutions can't keep up and are inconsistent. With this campaign we sought to highlight the urgency around cybersecurity.” The campaign debuts this week and will run across digital media for the next year.