Gracenote Says New Data Sets Can Grade Programs' Loyalty, 'Bingeability'

Nielsen’s Gracenote bowed data sets designed to help content owners and buyers optimize TV program licensing and acquisition strategies, it said Wednesday. The Distribution Dynamics and Program Availability Archive gives insights on how streaming and broadcast programs are consumed by evaluating "bingeability," loyalty and program similarity, it said. Using the archive, content creators, licensors and buyers can see program release scheduling, stacking, windowing and removal information and use the insights to develop content strategies, it said. Information from the past five years includes program and episode titles, unique Gracenote content identifiers, original air dates, availability start and end dates, and season and episode numbers, it said. With the data, streaming services and networks can optimize slate management through visibility into what content is better suited for viewer acquisition vs. viewer retention or what types of programming better resonate with certain audiences, Gracenote said.