OTT Passes 30% Viewership for 1st Time in April; Cable, Broadcast Slip: Nielsen

Streaming accounted for 30.4% of total TV viewing time in April, a new high, reported Nielsen Thursday. While streaming volume was flat sequentially, broadcast and cable saw a 3% and 2.5% dip, Nielsen said: Broadcast had a 14.7% decline in drama viewing and sports fell 38.25%; cable had a 16.9% drop in news viewing and a 17% bump in sports watching due to the NCAA basketball finals and NBA games, it said. For the month, cable had 36.8% viewing, broadcast had 24.7% and other was 8.2%. Among OTT services, Netflix accounted for 6.6% of viewership, YouTube was 6.1%, Hulu 3.3%, Amazon Prime Video 2.5%, Disney+ 1.7% and HBO Max 1%.