FuboTV Launches Enhanced Custom Targeting at IAB NewFronts

FuboTV launched enhanced custom targeting for advertisers to be able to “follow the audience” across its content portfolio, it announced at the Interactive Advertising Bureau NewFronts Thursday. FuboTV can create custom audience segments based on its first-party data to target users based on the exact content and amount of time they are watching, anywhere on the platform, said the virtual MVPD. Advertisers can target and reach dedicated football fans even outside of football-specific content, it said, and the offering can identify and reach purchase intenders using existing first-party addressable, contextual, behavioral and demographic targeting capabilities. The company also announced original programming with R.J. Hampton and more content from returning original series Getcha Popcorn Ready with T.O. & Hatch and No Chill with Gilbert Arenas.