HBO Seeks to Force Arbitration in VPPA Complaint

HBO Max's terms of use make it clear that any supposed Video Privacy Protection Act violation claims would be handled individually through arbitration and not via a class-action suit, HBO said in a motion to compel arbitration Monday (docket 1:22-cv-01942) in U.S. District Court in Manhattan. Suing HBO and seeking putative class-action status are two subscribers -- one in California, another in North Carolina -- who allege the streaming service's integration of the Facebook Tracking Pixel into the HBO Max website allows disclosure of their video viewing behavior to Facebook without their consent. Plaintiffs' attorneys didn't comment.