Verance Lands LG for Use of Aspect Watermark Detection in NextGenTVs

LG is the first TV maker to implement Verance’s Aspect watermark detection on its NextGenTVs, enabling reception of ATSC 3.0's two-way interactive capabilities via cable, satellite or antenna, Verance announced Tuesday at the NAB Show. As NextGenTVs expand to more homes, interactive experiences will be “on the horizon,” said Verance, including the opportunity to tune the set’s audio to hear only hometown sports announcers. “The watermark detection process allows the information required for two-way next-generation services in a connected smart TV set to pass through any distribution environment seamlessly, including over HDMI links and through existing distribution equipment and set-top boxes,” said Verance.