UPS Sees No Competitive ‘Risk’ From Amazon’s Buy With Prime: CEO

UPS is unfazed about Amazon’s Buy With Prime initiative and any possibility it could erode the revenue UPS draws from small and medium businesses, said CEO Carol Tome on a Q1 earnings call Tuesday. Buy With Prime, announced last week (2204210036), enables Prime members to buy directly from third-party merchants’ online stores with free shipping and other Prime perks. UPS has “a very good relationship with Amazon,” said Tome. “As it relates to their latest announcement, we see that as a very clever marketing play by Amazon, but just putting an Amazon Prime badge on a SMB website, if the website even exists, doesn’t put that much risk to us, we believe.”