21% of Pay-TV Subs to Cut Cord in Next Year, Says Pixability

Twenty-one percent of cable and direct broadcast satellite subscribers expect to cut the cord within the next 12 months, said video advertising services firm Pixability Wednesday. It said cord cutting is particularly pronounced among younger subscribers, with more than 53% of those 18-24 who still subscribe to traditional pay TV expecting to end those services in the next year. It said YouTube has the biggest reach of all streaming platforms in the U.S., with 87% of consumers saying they watch the platform. Among people ages 25-34, that jumps to 97.2%. On average, a U.S. adult watches YouTube about an hour a day, with music and audio the most-popular YouTube content, it said. The Pixability data came from a survey of 703 U.S. adults.