Run3TV Web Platform Enables OTA Interactive, Streaming Content: Pearl

The launch of the Run3TV web platform enables broadcasters to offer two-way interactive services and streaming content to over-the-air viewers for first time, PearlTV said Tuesday. Pearl, which developed the platform with various technical partners, will launch Run3TV through a subsidiary, the ATSC 3.0 Framework Alliance. Run3TV gives broadcasters the ability to “leverage” 3.0's new A/344 interactive content standard to create television applications that enhance OTA viewing “with interactive and on-demand content delivered over broadband,” said Pearl Managing Director Anne Schelle. Run3TV’s web-based platform architecture “enables stations to develop, innovate, and differentiate at the application services layer, allowing a consistent viewer experience” across all 3.0-compliant receiver devices, said Pearl. “The broadcaster controls the product vision, audience engagement, and customer experience,” said Pearl, and broadcasters can choose their technical partners and draw from the contributions of the Run3TV “developer community,” it said.