'FastTrack' Program Bows to Speed 3.0 TV Maker Adoption at Scale

Pearl TV and MediaTek are partnering on a "FastTrack to NextGenTV" program designed to seed manufacturer adoption of ATSC 3.0 smart TVs and other receiver devices, said the companies Tuesday. The program gives consumer tech makers “an easier, faster, and more cost-effective process” to introduce 3.0-compatible products via MediaTek’s “reference platform,” which will be pre-certified for compliance with CTA’s NextGenTV logo and other authenticity and security requirements. Pearl thinks the program can “usher in high-volume, low-cost televisions that consumers desire and are buying today, particularly among millennials,” said Managing Director Anne Schelle.