National Translator Association Changes Name, Welcomes LPTV, ATSC 3.0

The 40-year-old National Translator Association has rebranded as the National Television Association, said the group Monday. “The change, while difficult, was due,” said Jack Mills, NTA president. “Our service goals are largely the same but binding these just to the mountain-top repeaters, or 'translators,' began to feel constraining.” NTA's name change “helps the organization to expand its advocacy, welcoming [low-power] LPTV and even possibly new technologies such as ATSC 3.0 broadcast services,” it said, calling translator an “archaic” word. NTA’s goal of “assuring universal access to free over-the-air television remains the same,” it said. The NTA’s annual meeting is May 19-22 in Phoenix.