IRI, Profitero to Partner on E-Commerce 'Item-Level Sales' Analytics

Retail analytics firm Information Resources Inc. (IRI) is partnering with Profitero, an e-commerce intelligence platform, on technology enabling clients to “measure and optimize” consumer products’ “digital shelf presence based on actual item-level sales,” said the companies Wednesday. “By isolating the digital causal factors influencing e-commerce market share performance,” including in-stock availability, product content, search position, pricing and reviews, the tech “can help brands make better decisions, invest more efficiently and capitalize on growth opportunities faster,” they said. IRI announced an agreement last week to combine with NPD to form a technology, analytics and data provider on “retail purchasing and consumption trends” (see 2204070039).