Mobile Gaming Ad Revenue to Grow Double-Digits Into 2024: EMarketer

U.S. mobile gaming ad revenue will rise 14% this year to $6.26 billion, said eMarketer Friday. Double-digit growth, fueled by increased time spent on mobile devices during the COVID-19 pandemic, is expected to continue through 2024, it said. The smartphone is "by far" the most popular device for gaming, allowing advertisers to reach casual gamers who don’t pay for ad-free platforms, it said. Mobile gaming will reach $7.87 billion in ad revenue in 2024, or 2.5% of all digital ad spending, eMarketer said.