TiVo, VideoAmp Extend Data Licensing Pact Through 2026

TiVo and VideoAmp renewed their data licensing agreement for TiVo’s viewership data on live and time-shifted content, the companies said Thursday. VideoAmp’s platform automates advertising workflows, deduplicates audiences across traditional TV, streaming video, digital media and walled gardens, and connects media exposures to an advertiser’s sales, it said. The contract runs through 2026 with renewal options.