Logitech Steps Up Marketing Efforts to Build Creator Community

Logitech, which identified creators as a target consumer market as it scales back its audio and smart home businesses, announced the Logitech Creator Society and the Together We Create campaign Wednesday. The campaign is a “collective call to action” to shape the future of creating, said Erin Chin, chief marketing officer-Logitech for Creators. The company plans its second annual Song Breaker Awards this month, recognizing creators who helped promote artists and songs through trends and dance challenges they have developed and shared on social media, it said.