TV Demand Uncertainty ‘Heightened’ by Ukraine War: DSCC

LCD TV panel prices continue to fall, though the “pace” of the declines “is slowing as prices approach cash costs,” reported Display Supply Chain Consultants Monday. DSCC sees “no sign that prices will hit bottom and rebound,” it said. “The potential for a negative impact on global TV demand from the Russian war in Ukraine combined with high inventory levels suggests continued price pressure in Q2.” As the industry heads into “the slowest selling season of the year in Q2,” the LCD TV panel market “appears to be in a sort of a lull,” said DSCC President Bob O’Brien. Prices have “declined dramatically” from their peaks in mid-2021, but supply “continued to be robust throughout the first quarter and to start the second,” he said. “Prices cannot fall much further before they are below cash costs, but there are no obvious drivers of demand, and demand uncertainty has been heightened by the war in Ukraine.”