Ukraine War to Have Little Impact on European TV Demand: DSCC

Russia’s invasion of Ukraine will reduce global demand for TVs by 4.6 million units in 2022, of which sales of 3.6 million sets will be lost from “the direct impact in Russia and Ukraine,” blogged Display Supply Chain Consultants President Bob O’Brien, citing the Chinese analytics company DiScien as the source. The remainder in lost sales “stems from an indirect impact on other markets including the Middle East and Africa,” he said Monday. DiScien’s analysis suggests the war in Ukraine “will have little impact on TV supply to other European regions,” said O’Brien. “Because Russia imposes a 14% tariff on TV imports from China and other countries, most TVs sold in Russia are assembled in local Russian factories.” Since some sanctions were imposed after Russia’s annexation of Crimea in 2014, Russian exports to Europe are subject to tariffs, “making them uncompetitive,” said DSCC. “Whereas European TV imports from Russia are subject to a 14% tariff, TVs made in Poland, which is part of the European Union, are not subject to tariff throughout the EU.”