Liquid Avatar Launches Payment Card With Loyalty Program Tied to Metaverse

Liquid Avatar Technologies launched what it called the first payment card and loyalty program created specifically for the metaverse. The physical Lqid debit/prepaid card is tied to OptimizeFT’s Engage360 payment card and digital banking platform in the U.S., the company said Monday. Cardholders can earn cash back by shopping at Liquidshopz, while earning points when participating in its Aftermath Islands Metaverse activities, it said. Liquid Avatar believes combining familiar functionality with metaverse activity will lead to more widespread participation in metaverse experiences. Customers will be able to buy digital land, products and games in a way “that reflects our real-world behaviors, preferences and protocols,” the company said, saying its approach “lowers barriers to entry and will set Aftermath Islands apart from other metaverse experiences that only accept cryptocurrency.” On whether the company’s plans are to offer a transition path to cryptocurrency, a spokesperson said that's in “consideration mode.” In addition to Aftermath Islands, Liquid Avatar developed other associated themed islands, utilitarian nonfungible tokens, customizable 3D Meta Avatars as part of the Meta Hero Project, verifiable credential-backed digital identity tech, and a partnership with Game Credits for the Multiverse Collective, which allows interoperability between two or more metaverses.