Roku Complaint Seeks to Stop Dozens of ‘Online Counterfeiters’

Roku went to court Wednesday to thwart “online counterfeiters” that allegedly trade upon its “reputation and goodwill” by selling products that infringe Roku’s trademarks. The defendants are dozens of “foreign entities” based mainly in China that are improperly marketing unauthorized and illegal products “either by reference to or embodying a mark that is identical or substantially identical” to Roku logos, causing “further confusion and deception in the marketplace,” said its complaint in U.S. District Court in Manhattan. The alleged culprits are identified in documents that Roku seeks to file under seal. “Defendants attempt to avoid liability by going to great lengths to conceal both their identities and the full scope and interworking of their illegal counterfeiting operation,” said the complaint. Roku “has been and continues to be irreparably damaged through consumer confusion, dilution, and tarnishment of its valuable trademarks and goodwill and, therefore, seeks injunctive and monetary relief,” it said. It also seeks an order compelling Amazon and any other enabling “online marketplace account provider” to stop “providing services for any accounts” through which the defendants engage in the sale of counterfeit products, it said. Amazon didn’t comment Thursday.