Netflix Trialing 'Sub Accounts' in Effort to Curb Password-Sharing

Netflix is testing features for subscribers in Chile, Costa Rica and Peru to limit password-sharing, it said Wednesday. Its policy that allows people who live together to share a Netflix account with separate profiles and multiple streams has “created some confusion about when and how Netflix can be shared,” the company said. It's working on ways to monetize password-sharing among members who share “outside their household,” so they can still “do so easily and securely, while also paying a bit more.” Members in the test countries who are on standard and premium plans can add two “sub accounts” with independent profiles, personalized recommendations, login and password for about $3 a month. Netflix will study results from the tests of the two features in the three countries “before making changes anywhere else in the world.”