GBS Lobbies Carr on Geotargeted Radio Proposal

Geotargeted radio delivered by originating content on FM boosters “could improve the economics for any size radio station as well as promote localism and other public interest benefits,” GeoBroadcast Solutions told FCC Commissioner Brendan Carr in a meeting Monday, said an ex parte filing in docket 20-401. Radio stations that deploy the tech could get increased rates and revenue, the filing said. Analyst firm BIA Advisory Services estimated overall revenue for radio would increase if every radio station adopted the tech, the filing said. A group of larger broadcasters including iHeartMedia and the NAB argued the targeted ads would lower rates for the entire radio industry (see 2202090047).