Twitter Worked ‘Proactively to Be Prepared’ for Crises Like Ukraine: CEO

Two weeks into Russia’s invasion of Ukraine, “we don't know how this evolves going forward, and it's really too early to tell what the overall impact of this on our business will be,” Twitter CEO Parag Agrawal told a Morgan Stanley investment conference Thursday. “In this moment that reminds us why public conversation is important in the world,” said Agrawal: “It gives us this opportunity to showcase the value of Twitter to all of these people, but it also has us feel this immense responsibility.” Twitter has been “doing work proactively to be prepared for this moment” for years, he said. In 2019, it banned all ads from “state-affiliated media organizations,” and two years ago it started “labeling and de-amplifying all state-affiliated media entities,” he said: “We've been very, very transparent about any attempt that we've seen from state actors to manipulate the conversation on Twitter.” Former Chief Technology Officer Agrawal took over as Twitter CEO in November after Jack Dorsey abruptly left the company (see 2111290038).