Walmart Launches Subscription Vitamin, Caregiver Community Offerings

Walmart, as part of its expanding reach into healthcare, announced two exclusive offerings Thursday on caregiving and vitamin subscriptions. BetterUp for Caregivers gives caregivers access to live group coaching circles, led by a professional coach, and includes tools and a community for support for the 50 million Americans that are caregivers. The Easy Vitamin plan is a 28-day supply of vitamins that’s said to make customized nutrition “accessible and more affordable.” Walmart recommends vitamins to customers who answer questions about age, gender, stress and energy levels, health, exercise and diet and then provide their email address to the retailer. After we filled out the questions, Walmart suggested a multivitamin at $32.95 per 28-day period, along with four supplements ranging $2.49-$4.99 each. Subscribers save 10% at checkout, it said. Speaking to a Bank of Americas Securities conference Wednesday, Walmart Chief Financial Officer Brett Biggs noted healthcare on its own is a “pretty big business” for the company that ties in well “with how we interact with our customers,” along with financial services, digital advertising, data monetization and other areas. Walmart trialed clinics and diagnostics labs, he noted. On future healthcare plans, Biggs said, “I wouldn’t anticipate us doing something that would surprise investors or analysts” as to how it would tie into Walmart’s business.