SiriusXM, ReVolver Sign Podcast Ad Sales, Distribution Deal

SiriusXM signed a multiyear deal with reVolver that gives the SXM Media revenue organization exclusive global ad sales rights to reVolver's podcast lineup, said SiriusXM Thursday. The agreement also gives SiriusXM’s podcast subsidiary Stitcher authorization to distribute all reVolver content across all podcast platforms, it said. SiriusXM billed reVolver as the top multicultural audio-on-demand content creator and publisher in the U.S.