Verizon Launches Streaming Platform to Centralize Customers' Media Subs

Verizon announced +play Thursday, a streaming platform that allows users to centralize subscriptions across audio, gaming, fitness, music and video services at no additional cost to its customers. It has partnerships with Netflix, Peloton, Live Nation’s Veeps and offers Disney+, discovery+, A+E Networks, AMC+ and others, giving Verizon customers a “simple and efficient way to access and take advantage of exclusive deals for content services,” said the company. Trials for +play will begin at the end of March with a select group of customers and brands, with an expected consumer launch later this year, it said. It builds on content subscriptions already offered by Verizon and will add to its Mix & Match offering “by scaling choice through aggregation,” including choice of connectivity and device, said Verizon Consumer Group CEO Manon Brouillette.