FuboTV, Kantar Team to Demo Impact of CTV Advertising

FuboTV joined with analytics firm Kantar to help advertisers running campaigns on fuboTV understand the effectiveness of connected TV ad campaigns and benchmark performance against competitors, the companies said Tuesday. CTV campaigns across fuboTV’s inventory can be activated directly or through fuboTV’s programmatic partners and evaluated using Kantar’s Brand Lift Insights. Insights are said to show the impact of CTV campaigns on brand awareness and favorability, consideration and purchase preference.