NAB Show Polling ‘Alumni’ on Why They Haven’t Registered

NAB is canvassing NAB Show “alumni” who haven't registered for the April 23-27 event at the Las Vegas Convention Center to ask if the show’s health and safety policy was holding them back. A simple three-question survey asks past show participants where they stand about plans to attend. For those who answered “not sure,” NAB asked if COVID-19 “health concerns” were the reason for the “indecision,” or if it was the show’s health and safety policy. They were offered a promo code redeemable for a free exhibits pass. “We hope the COVID situation continues to improve and our Policy evolves so that you are able to join us in Las Vegas this April,” concluded the questionnaire. The policy requires all NAB Show audiences to be fully vaccinated and recommends but doesn't require booster shots. NAB also recommends masks but doesn't require them, after Nevada Gov. Steve Sisolak (D) lifted the state’s mask mandate for indoor public venues earlier this month (see 2202110020).