Vizio Extends Household Connect Ad Platform to Consumers' Mobile Devices

Vizio expanded its Household Connect cross-device advertising platform to allow marketers to extend their campaigns beyond the TV to computers, tablets and mobile devices. The offering, building on Vizio's Yahoo partnership, integrates TransUnion’s TruAudience Identity and Data Marketplace, it said Wednesday. Through Vizio Ads, advertisers can use Vizio’s proprietary automatic content recognition data along TransUnion data, it said. After being presented an ad on a Vizio TV, viewers will see a “complementary ad or call-to-action on their computer, tablet, or mobile device shortly thereafter,” said Oz Lang, vice president-product management.