Wrangler Releasing 75 NFTs in Metaverse Wearables Auction

Jeans maker Wrangler is launching a nonfungible token (NFT) drop to commemorate its 75-year anniversary, it said Tuesday. It’s partnering with recording artist Leon Bridges, releasing 75 digitally animated NFTs this month featuring one of Bridges’ dance moves. The NFTs give collectors access to digital communities, Wrangler-branded metaverse wearables and a VIP pass to a private performance by Bridges at New York Fashion Week in September, said the company. After the seven-day auction on the ltd.inc platform ends, the 75 NFTs will be tradable on secondary NFT marketplaces such as OpenSea, it said. Wrangler also plans to host an inclusive metaverse event called Wranglerverse in September, when it will auction a denim jacket NFT that's a replica of one Wrangler created for Bridges.