Over a Third of Big-Screen Super Bowl Viewing Time Was on Roku TVs: Conviva

More than 78% of global Super Bowl viewing time was on a big-screen TV, reported Conviva Tuesday. Of that subset, Roku-equipped TVs led those of other platforms with 36.3% of viewing time, with Amazon Fire TV second (19.4%) and Samsung TV third (12.8%), it said. Apple TV had 6.6%, Xbox at 4.5%, LG TVs 4.4%, while Vizio TV, Android TV and PlayStation each took about 3% share. Chromecast had 1.3% viewing time, said the report. Mobile phones had 13.9% of viewing time, desktops 5.4% and tablets 2%, it said.