Walmart+ Members Are 25% of Walmart.com Shoppers: CIRP

Walmart+ grew by about 2 million members in the holiday quarter ended January, emailed Consumer Intelligence Research Partners Thursday. They spent an average $79 per visit to Walmart.com vs. $62 for nonmembers, though shopping frequency declined from its July peak, said analyst Mike Levin, citing evolving COVID-19 pandemic shopping habits. Walmart+ members were more than a quarter of Walmart.com shoppers for the first time in January; they shopped online an average 29 times per year vs. 18 times for nonmembers, CIRP said.