Global Digital Ad Spend to Reach $753B by 2026: Juniper

February 8, 2022 |Trends

Mobile in-app revenue will be 56% of the global digital advertising spend by 2026, when the market is projected to grow to $753 billion globally from $407 billion in 2022, reported Juniper Research Monday. It anticipates desktop PC advertising spend will increase $142 billion in 2026 from $97 billion this year, “despite a diversion of spend towards handheld devices and the implementation of data protection regulation impacting cookie policies.” Video ad spend is expected to grow 63% over the next four years, “as the success of popular distribution channels, such as TikTok and YouTube Shorts, continues to drive demand for video advertising and justify premium charges,” said Juniper.