WWE Viewership on Peacock Tripled Year Into Its Streaming Service Debut

More than 3.5 million “fully paid” Peacock subscribers have watched WWE content since the WWE Network moved to the streaming service last March, said WWE President-Chief Revenue Officer Nick Khan on a Q4 call Thursday. The WWE Network had 1.1 million U.S. subscribers when the Peacock deal was closed in January 2021, “and expanded audience and viewership, led by a strong in-ring product and the right partner and platform, has created wins for all parties,” he said. The Peacock arrangement shows “it's evident that the marketplace puts considerable value on our IP, which has allowed us to drive more value for existing partnerships and enter into a number of new categories,” said Khan. “We currently have over a dozen scripted and unscripted projects sold based on our IP. ... Those are with existing content partners in the U.S., in addition to new buyers, networks and streamers.” The WWE stock closed 8.2% higher Friday at $51.71.