Groups Seek Better Effort in ACP Outreach Material

Commit "effective resources and energy" to crafting FCC Affordable Connectivity Program toolkit materials, said Asian Americans Advancing Justice, the Benton Institute for Broadband & Society, MediaJustice, New America's Open Technology Institute and Public Knowledge in a letter Thursday in docket 21-450 (see 2111090063). Marketing materials and campaigns should be "at a minimum accurate, as well as culturally relevant and inclusive," the groups said, citing some ACP materials translated to Korean and Spanish that "heavily feature the word 'broadband'" and may benefit from more commonly used terms. "Technically accurate translations may not be recognizable or accessible to people who speak that language" and the FCC should "commit to reviewing and potentially editing outreach materials to improve baseline awareness about the program," the groups said.