Comcast's FreeWheel Bows Partner Program

Comcast’s FreeWheel launched a partner program to certify TV and premium video buyers and sellers, plus data and technology companies, to create “a more efficient and effective media supply chain for the TV ecosystem,” it said Wednesday. The goal is to “provide another tool to make TV simpler and more efficient to plan and transact upon, while continuing our commitment to interoperability,” said FreeWheel General Manager Mark McKee. Partners will be listed on FreeWheel’s online portal.