TuneIn Bows Platform to Widen Access

TuneIn launched TuneIn On Air, giving emerging content creators, educational and nonprofit broadcasters in the U.S. access to the same distribution tools as major broadcasters, it said Wednesday. The $249-per-quarter program will give broadcasters access to TuneIn’s 30 million U.S.-based listeners as part of the streaming service’s effort to “reinvent radio for a connected world” and offer “an open platform for everyone.” TuneIn’s device and auto partners include Tesla, Volvo, Sonos, Amazon and Samsung. The program also includes access to data analytics and support resources. Internet radio stations previously accessible only by website will now be accessible through a voice command on a TuneIn-supported smart speaker or in a car’s infotainment system, it said. A program goal is to “re-energize college radio stations and independent broadcasters,” giving them a path to “expand and grow their audiences through digital distribution,” said Andrew Bock, TuneIn chief industry evangelist.