WiSA Relaunches Website, Seeks to Attract 3M-5M Consumers in 2022

The Wireless Speaker and Audio Association announced a new URL for its website, the main consumer-facing source to promote WiSA products and marketing initiatives, said parent company Summit Wireless Thursday. More than 2 million consumers visited WiSA websites last year; it projects 3 million-5 million this year as a result of the WiSA Wave marketing program. Nearly 1 million consumers visited WiSA’s websites in Q4, and about 40,000 consumers continued their shopping by linking directly to members’ websites for more product information or to WiSA resellers including B&H Photo, Beach Camera, BuyDig, Focus Camera, Walts TV, Electronic Express, Newegg, Target and Amazon, it said.