Sinclair Reaches NBA Rights Agreement for 16 Teams

Sinclair renewed its market and digital distribution rights agreement with the NBA, the broadcaster said Thursday. This lets Sinclair subsidiary Diamond Sports Group’s Bally Sports regional networks to deliver streaming NBA content and live games in the territories of 16 NBA teams on Sinclair’s planned direct-to-consumer offering. The DTC platform is to launch in 2022 (see 2111050063). The teams involved in the agreement are the Atlanta Hawks, Charlotte Hornets, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Oklahoma City Thunder, Orlando Magic, Phoenix Suns and San Antonio Spurs.