Shopping App Salesfloor Buys Conversational AI Firm Automat

Virtual shopping mobile app Salesfloor acquired Automat, a Montreal-based conversational AI platform that powers guided shopping experiences, product recommendations and personalization for brands, it said Thursday. Retailers want platforms that can help manage in-store and online shoppers to offer more unified and seamless shopping experiences, said Salesfloor CEO Oscar Sachs, saying the acquisition lets the company provide a mix of human store associates and AI-assistant capabilities.