OnQ Expands Retail Display Platform for Touchless QR Code Interaction

OnQ added touchless capability to its Coverage retail display platform, it emailed Thursday. Converge Display Control lets shoppers control interactive experiences on a connected TV by scanning a QR code with their smartphone. After a consumer scans a QR code, their phone acts as a remote to select and control content displayed on the TV, a spokesperson said. A retailer could let the customer search product specifications, watch demonstration videos and scroll through product reviews, he said. He gave the example of sound bars on display in a store, where instead of pressing physical buttons to compare the sound, a customer would enable the same comparison via phone. He also cited an “omnichannel tie-in” that integrates a mobile shopping experience: When a customer scans a code, she can purchase online while still in the store or select from a broader range of products than what’s displayed in the store to create an “expanded aisle” experience. Customers could also choose to buy a product in store and have it delivered to their home. OnQ designs manages CE category displays for retailers including Target, Walmart, Costco and Fred Meyer.