Sony to ‘Explore’ Entering EV Market, Says CEO

Sony will launch a new subsidiary in the spring called Sony Mobility to “explore” the company’s entry into electric vehicles, CEO Kenichiro Yoshida told a CES 2022 news conference Tuesday. He showcased a prototype SUV version of the Vision-S concept car he introduced at CES 2020 and that is being road-tested in Europe. The 40-minute conference paid tribute to Sony Pictures and Sony Interactive Entertainment but made no mention of Sony’s core consumer technology operations that dominate its booth at the rear of the Las Vegas Convention Center’s Central Hall.