Mint Mobile Agrees to Drop Unlimited Data Claims

Mint Mobile should stop calling its data plans “unlimited,” a National Advertising Review Board panel ruled, after a challenge by AT&T. Customers who use data above a specified limit have the service slowed to 2G speeds and “throttling to 2G does not provide ‘unlimited’ data as consumers understand that term,” NARB said Tuesday. Mint said it “supports the self-regulatory process and will comply with NARB’s decision, although it disagrees.” NARB is part of the Better Business Bureau's National Advertising Division.