Most Smart Home Customers Want Single-Brand Solution: Parks

Sixty-four percent of U.S. broadband households considering a smart home product are interested in a single-brand system, said Parks Associates Friday. Some 36% have at least one smart home device, Parks said, saying the primary means of controlling smart home devices is shifting from single-product apps toward more versatile means. "Smart home device owners and intenders want interoperability, which is driving the interest in a single-brand household ecosystem, but even among the tech giants, it has been difficult for one brand to offer all desired devices or align with the different expectations for app and control experiences," said President Elizabeth Parks. Nearly three-fourths of smart home device owners and intenders say a mark of interoperability certification is an important purchase consideration, she said. Even at a nascent stage, efforts such as Matter “are proving to be popular among consumers.”