New Gracenote Analytics Tool Said to Predict Content Performance

Gracenote announced a content analytics tool Wednesday that’s said to forecast potential future entertainment programming performance. Audience Predict uses Gracenote content metadata, audience measurement data from parent company Nielsen and machine learning to provide content distributors and owners with predictive insights it said will help maximize return on programming investments. With competition for content growing amid the surge in video streaming services, plus linear networks, “decision making around distribution has become increasingly challenging,” Gracenote said. Audience Predict forecasts potential audience size, composition, reach, and viewing minutes under different distribution scenarios by considering program genre and drop patterns for streaming content or air date, air time and lead-in for linear content, the company said. The model will improve iteratively and can be trained to output new program performance metrics based on customer needs, it said.