Sonos Offers 3 Cyber Monday Deals Discounted Less Than 5%

Sonos meant it when it said on an earnings call this month that it would be less promotional this holiday season than in other years (see 2111180049). Due to supply constraints, “we won't be running typical promotional environments” in the holiday quarter, said Chief Financial Officer Brittany Bagley. We found only three “deals” at Sonos.com on Cyber Monday: a turntable and Sonos Five speaker, $49 off to $949; a pair of Five speakers, cut $49 to $1,049; and a pair of One speakers, $19 lower to $419, for a 4.3% discount. None of the company’s newest products was discounted, including the second-generation Beam we had our eyes on. Best Buy had an open-box version of the $449 Beam for $336; the first-generation Beam it’s replacing was $399 new.